BritBox 
Britain’s answer to Netflix in the US.

BRIEF.

BritBox is a VOD service produced in collaboration with ITV and BBC in order to “celebrate the very best of British TV”. Launched in March 2017, BritBox is the best and most comprehensive British streaming service in the US.

My role on this project was to work on design for the logo identity and visual brand identity to captivate new audiences.

The logo would need to represent the very best of British telly.

SOLUTION.

We wanted to create a mark that brought together the essence of both BBC and ITV.

I designed and developed a custom typeface which includes both angular elements of the BBC and round elements of ITV.

We used this bespoke typeface, custom made from the unique qualities of both broadcasters to create the wordmark logo for BritBox.

RESULT.

A unique logo wordmark for the VOD service standing out amongst established VOD service channels.

A fresh and modern aesthetic with a touch of classic British eccentricity.

WHAT I DID. Logo design
We felt a wordmark logo would work well for BritBox to reflect the unity of the two broadcasters.
A logo that brings together the essence of both BBC and ITV.

CUSTOM TYPEFACE.

I designed and developed a custom typeface which we used to create the logo.

The typeface was designed to contain both angular elements of the BBC and round elements of ITV.

I also developed a set of icons based on the typeface concept used in the VOD UI.
A stacked version of the logo is used for small media spaces.
The brand theme is bold and clear, for the US to learn all about Britain’s answer to Netflix.
I developed and produced a set of comprehensive guidelines to help ensure correct implementation of the brand in future.
Other Work
The Blow Dry Club
Speedway of Nations
Cardiovascular
145 City Road