The Blow Dry Club 
It’s More Fun With Friends.

BRIEF.

In a busy city with ambitious lifestyles The Blow Dry Club is a new app targeted at London's young professional women to arrange fuss-free group blow dries at London’s most stylish salons.

The objective was to create a logo identity, a visual brand and to consult and direct the creative across the app and online platform.

SOLUTION.

I developed a bold and playful look & feel that is both accessible and luxurious, a confident brand with lots of personality young professional women will enjoy and engage with.

RESULT.

A brand that goes further, The Blow Dry Club is not only a luxury experience, but an inspiration to celebrate friendship. It’s more than just an app, it’s a lifestyle, it’s empowerment.

WHAT I DID. Logo & brand design
A new experience to celebrate friendship and empower women.

HIGH CONTRAST, HIGH IMPACT.

The app and web platform relies heavily on imagery to showcase quality of salons and the experience.

A bold black and white theme with a fuss free layout establishes an elegant look & feel putting the photography front and centre for maximum impact.

The use of bold typography gives the brand a distinct voice and personality.
The use of bold typography gives
the brand a distinct voice and personality.
Photography is put front and centre for maximum impact.
The bold theme establishes a premium quality for print and brings personality to digital.
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