In a busy city with ambitious lifestyles The Blow Dry Club is a new app targeted at London's young professional women to arrange fuss-free group blow dries at London’s most stylish salons.
The objective was to create a logo identity, a visual brand and to consult and direct the creative across the app and online platform.
I developed a bold and playful look & feel that is both accessible and luxurious, a confident brand with lots of personality young professional women will enjoy and engage with.
A brand that goes further, The Blow Dry Club is not only a luxury experience, but an inspiration to celebrate friendship. It’s more than just an app, it’s a lifestyle, it’s empowerment.
HIGH CONTRAST, HIGH IMPACT.
The app and web platform relies heavily on imagery to showcase quality of salons and the experience.
A bold black and white theme with a fuss free layout establishes an elegant look & feel putting the photography front and centre for maximum impact.