BRIEF.
BritBox is a VOD service produced in collaboration with ITV and BBC in order to “celebrate the very best of British TV”. Launched in March 2017, BritBox is the best and most comprehensive British streaming service in the US.
My role on this project was to work on design for the logo identity and visual brand identity to captivate new audiences.
The logo would need to represent the very best of British telly.
SOLUTION.
We wanted to create a mark that brought together the essence of both BBC and ITV.
I designed and developed a custom typeface which includes both angular elements of the BBC and round elements of ITV.
We used this bespoke typeface, custom made from the unique qualities of both broadcasters to create the wordmark logo for BritBox.
RESULT.
A unique logo wordmark for the VOD service standing out amongst established VOD service channels.
A fresh and modern aesthetic with a touch of classic British eccentricity.
CUSTOM TYPEFACE.
I designed and developed a custom typeface which we used to create the logo.
The typeface was designed to contain both angular elements of the BBC and round elements of ITV.
This was one of the biggest projects I have worked on to date. On this project I had the opportunity to work with a talented creative director for the BBC and ITV to design and develop the logo for Britain's answer to Netflix.
On this project I felt my logo identity design approach really started to mature, creatively and technically. I was able to refine my communication and presentation skills to deliver my logo solution.
After this opportunity I realised logo design and visual branding is something I really enjoy and get the most reward from creatively.
