MIT Media Lab Logo – Michael Bierut | Logo design & Designer review

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In this video we are going to look at the ‘MIT media lab logo set’, learn a little about the logo and designer Michael Bierut.

 

Enjoy

 

LOGO DESIGN & DESIGNER PLAYLIST

 

Watch more here:
https://www.youtube.com/playlist?list=PLYfCBK8IplO4QuVnj91AzJGWD-hxH-m6B

 

USEFUL ARTICLE & VIDEO LINKS:

 

Michael Bierut - Wikipedia

https://en.wikipedia.org/wiki/Michael_Bierut

Michael Bierut - Pentagram

http://www.pentagram.com/#/partners/109667

 

MIT Media Lab logo history

http://logos.wikia.com/wiki/MIT_Media_Lab

 

Animation showing the new logo and research group acronyms

https://vimeo.com/109891648

 

MIT Media Lab by Pentagram review:

http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_mit_media_lab_by_pentagram.php#.V4VDjTkrIsl

 

Helvetica Neue font

https://www.fonts.com/font/linotype/neue-helvetica

 

Pentagram's Michael Bierut Rebrands The MIT Media Lab

https://www.fastcodesign.com/3037339/pentagrams-michael-bierut-rebrands-the-mit-media-lab

 

Previous MIT media lab logo system - 40,000 permutations

https://www.fastcodesign.com/1663378/mit-media-labs-brilliant-new-logo-has-40000-permutations-video

Learn all about how this logo system was created here:

Michael Bierut: "How to use graphic design" | Talks at Google

https://www.youtube.com/watch?v=7NuKb9mk0ac

 

MORE READING:

 

Michael Bierut at 2015 AIGA Design Conference: What I've Learned

https://www.youtube.com/watch?v=HUxWjZcAfvA

 

MORE ON LOGO DESIGNERS:

 

Iconic logo designers
http://www.logosdesigners.com

 

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Written by Gareth David