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Gareth David 17th December 2020

What Makes A Good Design Brief?

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August 2020

How To Overcome Creative Block

5 months ago

Gareth David 29th August 2020

FedEx Logo Review – What Makes This Simple Logo So Special?

5 months ago

Gareth David 16th August 2020

Does A Graphic Designer Need Amazing Drawing Skills?

5 months ago

Gareth David 14th August 2020

Tate Logo Review – A New Style Of Design

5 months ago

Gareth David 12th August 2020

Does A Graphic Designer Need An Art Background To Be Successful?

5 months ago

Gareth David 8th August 2020

Starbucks Logo Review – A Beautiful Mermaid On Every Corner

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How To Freelance With Design Recruitment Agencies

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Recent Posts

How Long Does It Take To Become A Graphic Designer?
How To Build A Design Brief
Deutsche Bank Logo Review – More Than A Money Making Design
What Makes A Good Design Brief?
The Design Brief – What Is It And Why Is It Important?

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Design design brief Design Freelance Design Process Design Q&A Design Series FREE Logo Review Product Review Software Course Templates

💡 Design Insight: Open & Closed Design Briefs⁠⠀
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When working with clients, you’re going to be faced with two different types of design briefs; open briefs and closed briefs. ⁠⠀
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It’s important to know the difference between the two and how to identify what type of brief you’re working with, so you know what kind of work you’re expected to do for the project. ⁠⠀
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But, how can you tell the difference between an open and a closed brief?⁠⠀
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In my latest video (link in bio 👆), I compare the two types of design brief and explain the key criteria that differentiate them. I also share example briefs that you can download, so you can see the differences yourself.⁠⠀
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The hot topic this time of year is “design trend

The hot topic this time of year is “design trends”. No doubt you’ve already seen lots of posts, articles and videos about the “top design trends” and “trend predictions” for the year.⁠⠀
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I’m always pessimistic about these. Many of them could apply any time, any year. Like fashion, they’re in one year, out the next and circle back in another year.⁠⠀
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I don’t believe in design trends. Well, at least not in visual design trends, because a trend puts too much emphasis on the end appearance or style and encourages ubiquitous design.⁠⠀
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A good design shouldn’t be thinking of the end vernacular right at the start of a project. Any design should be inspired by the unique and specific requirements of a brief. Designing based on this method will lead to a specific look and feel that’s right for the project, regardless of current “trends”. ⁠⠀
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I like to see trends like off-the-rack suits. Now, there’s nothing wrong with trends (or off-the-rack suits), but there’s nothing particularly special or unique about them either.⁠⠀
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A good design should not be off-the-rack. A good design should be tailored. This allows unique qualities and characteristics to shine through, instead of being lost in a sea of similarity. ⁠⠀
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“Styles come and go. Good design is a language, not a style” - Massimo Vignelli⁠⠀
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DESIGN INSIGHTS 💡⁠⠀ ⁠⠀ As designers, on

DESIGN INSIGHTS 💡⁠⠀
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As designers, one thing we all have in common is our passion for creativity, but one thing that sets us apart is our level of professional experience. The main way this sets us apart is the jobs we work on and the pay we receive for said work. But does more professional experience make us more creative?⁠⠀
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Professional experience consists of the things we learn on the job; the way we deal with clients, how we approach a project, the type of work we do, the industries we work in and the relationships we make. ⁠⠀
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This type of experience is important as it helps us focus our creativity and our life experience in a professional environment and navigate the professional world. Without professional experience, we won’t get far as graphic designers. ⁠⠀
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See my article (link in bio 👆) where I discuss how professional experience and creativity influence one another and how you can use both to further your creative career.⁠⠀
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While trends come and go, a good designer won’t

While trends come and go, a good designer won’t jump on them. A good designer seeks meaningful and relevant solutions for a brief by thinking differently. ⁠⠀
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The secret to finding meaningful and relevant solutions is in the details. If you understand the brief and what the project requires from you, then you should be able to find a creative yet meaningful and relevant solution.⁠⠀
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Though there is merit in aesthetic beauty and making design look desirable, design isn’t about making things look cool. Nor is it about doing what everyone else is doing. It’s about finding the strongest solution to a problem you’re faced with. If you can make it look good, then that’s a bonus!⁠⠀
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Doing the same as everyone else becomes ubiquitous and loses meaning. Be different, make your design stand out... but stay relevant! Innovate, don’t imitate. ⁠⠀
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#motivation⁠⠀
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GDS FONT BOOK: FREE SANS SERIF FONTS ⁠⠀
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HK Grotesk is a clean and versatile typeface that offers distinct characteristics that makes it unique and a great choice for your design.⁠⠀
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Get the Font FREE ⁠⠀
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GDS FONT BOOK: FREE SANS SERIF FONTS ⁠⠀ ⁠⠀

GDS FONT BOOK: FREE SANS SERIF FONTS ⁠⠀
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Kuro is a clean and versatile typeface that offers distinct characteristics that makes it unique and a great choice for your design.⁠⠀
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Get the Font FREE ⁠⠀
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